Even when there is a massive change in e-commerce and businesses are shifting more and more into the online world, still, no one can deny the importance of retail stores. Even when online shopping is increasing with each passing day, the presence of physical retail stores will not disappear soon. According to statistical data, more than 46% of customers like to browse products in person and don't believe in products presented online. They want to feel the touch and check the quality of products in person; therefore, in-store experiences are also meaningful.
Here, in this article, you will learn more about custom product displays and how they help in boosting engagement to sell more items. Read this content to know more.
Types of product displays
Storefront window displays
The first attractive point that potential customers check is the storefront display in the front window of a store, which should be designed in a way to attract all the passesrby to turn them into customers. The display should be striking enough to catch the attention of the passerby within seconds. It should leave a great impression on others to make your products look appealing.
Free-standing displays
To display your items in an organized manner, standalone displays are excellent. Instead of putting all the products into a single box, the items are arranged in an organized way on hooks or shelves in a freestanding display that seems more attractive to visitors. Generally, freestanding displays are accessible from all sides and can be placed strategically in the middle of the store where they find the most traffic.
Display tables
Display tables are pretty similar to the showcase displays. The only difference is that there are no glass enclosures present on these tables. They are open displays where customers can touch and have a closer look at the product. Generally, display tables are great to showcase items that people usually forget to purchase. They can be used for small home appliances like kitchen tools or matching accessories. They're perfect to boost their sales without making much effort.
Inline displays
There are also business brands that share shelf space in large shops. These displays are a great option to create differentiation between the brands. They are placed on a regular shelf to let your brand stand out from others. This is just the best way to get the attention of the customers towards your products and services. These custom product displays are great to get the attention of customers on small and easy-to-grab items.
Retail shelf displays
Generally, the shelf displays are fixed and sturdy, and a wide range of products and merchandise are used to display on these shelves. These shelves can be single-sided or placed on a wall, or can be double-sided. Generally, these are product displays that we see in bookstores or grocery stores.
Conclusion
In the end, these displays are used to enhance the buying experience of the customers and to attract their attention to these products to enhance sales. It depends on store to store which kind of product display they choose, but in the end, they help stores stay organized and improve sales. These days, most of the stores decide to create a custom product display according to the layout of their store that aligns best with their needs.